The Direct Answer
A seed review is one of the first verified buyer reviews on a new wholesale product page — used to start the AggregateRating signal cleanly without inventing reviews. We don’t publish AggregateRating until at least one real verified review exists.
The Slightly Longer Explanation
Wholesale review pages start empty. Inventing reviews to populate AggregateRating is both an SEO risk and a buyer-trust risk — better to seed honestly.
A seed review comes from a real verified buyer who’s used the product. We approach known foodservice contacts at launch to seed the first review, with full disclosure that it’s the first review on the page.
Once one verified review exists, AggregateRating schema becomes live and the page can accumulate organic reviews from new buyers.
Buyer Checklist
Before you act on the answer above, run through this:
- Don’t publish AggregateRating until at least one verified review exists
- Seed reviews from real verified buyers, not invented ones
- Disclose the seed-review status if asked
- Let organic reviews accumulate from new buyers
Where This Sits In The Bigger Picture
This is an answer page — short by design, anchored to one question. The longer-form reasoning lives in the linked pages below.
Related reading:
The qualification wizard is the next step when you’re ready to turn the answer into a quote.
