The Direct Answer
AggregateRating is the Schema.org markup that surfaces star ratings in rich results. For wholesale products, only emit it when at least one verified buyer review actually exists — never inflate it.
The Slightly Longer Explanation
AggregateRating sits inside Product in JSON-LD and tells search engines ‘this product has X reviews averaging Y stars’. The star display in search results comes from this.
Emitting AggregateRating without real reviews is a policy violation and a buyer-trust risk. Search engines audit this signal aggressively.
Our rule: AggregateRating goes live only when at least one verified buyer review exists on the page. Until then, the schema is omitted and the review section stays in ‘reviews seeded by real buyers’ mode.
Buyer Checklist
Before you act on the answer above, run through this:
- Only emit AggregateRating when verified reviews exist
- Never inflate review count or star rating
- Pair AggregateRating with verifiable Review children in the schema
- Validate via the Rich Results Test before pushing live
Where This Sits In The Bigger Picture
This is an answer page — short by design, anchored to one question. The longer-form reasoning lives in the linked pages below.
Related reading:
The qualification wizard is the next step when you’re ready to turn the answer into a quote.
