How To Create Product Alt Text

The Direct Answer

Wholesale product alt text should describe the cylinder honestly: brand, format, variant, food-grade designation. Skip keyword stuffing — alt text is for accessibility and image search, both of which penalise spam.

The Slightly Longer Explanation

Good alt text: ‘Smartwhip 640g food-grade cylinder, Original variant, pallet packaging’. Bad alt text: ‘cheap cream chargers bulk wholesale uk best price 640g’.

Screen readers read alt text aloud — accessibility is the primary concern, not SEO. Image search benefits from honest description as a side effect.

Photography brief should include alt-text targets per shot so the asset library ships with usable text from day one.

Buyer Checklist

Before you act on the answer above, run through this:

  • Describe brand, format, variant, and food-grade status
  • Skip keyword stuffing and superlatives
  • Brief alt-text targets to photographers up front
  • Audit alt text on existing image library quarterly

Where This Sits In The Bigger Picture

This is an answer page — short by design, anchored to one question. The longer-form reasoning lives in the linked pages below.

Related reading:

The qualification wizard is the next step when you’re ready to turn the answer into a quote.