The Direct Answer
An anchor price is a published indicative floor used to filter serious wholesale enquiries from price-shoppers. It is not the actual quote — quote pricing is set on the proforma after qualification.
The Slightly Longer Explanation
Our indicative anchors are from £4,800 per pallet for 640/666/670g formats and from £3,000 per pallet for 2kg. These are floors, not list prices.
We publish anchors to set buyer expectations without exposing live commercial pricing. Anchors filter out price-shoppers who aren’t ready for wholesale economics.
Actual quote pricing reflects pallet quantity, brand variant, delivery terms, and current supplier batch. The working figure lands on the proforma invoice after qualification.
Buyer Checklist
Before you act on the answer above, run through this:
- Treat anchor figures as floors, not quotes
- Submit the qualification wizard for the working quote
- Expect quote variation by pallet quantity and brand variant
- Confirm payment terms on the proforma before transferring deposit
Where This Sits In The Bigger Picture
This is an answer page — short by design, anchored to one question. The longer-form reasoning lives in the linked pages below.
Related reading:
The qualification wizard is the next step when you’re ready to turn the answer into a quote.
